AI Can’t Replace Heart – And It Shouldn’t Replace People

The photo ChatGPT made after I sent it my blog post. Furthermore, proving my point.

In a world that’s racing to automate everything, it feels like every week there’s another company replacing real people with AI. Customer service agents, designers, writers, marketers—you name it, they’re being phased out in favor of faster, cheaper, and supposedly “more efficient” technology.

But here’s the thing: AI doesn’t have heart. It doesn’t have intuition. It doesn’t know what it’s like to care about the final product.It doesn’t obsess over the details, the way a real person does when they’re proud of their work.

From a consumer standpoint, this shift feels shameful. Not just because it removes the human touch, but because it removes jobs—livelihoods—from talented people who deserve to be valued. We see companies cutting corners, slashing creative teams, and churning out soulless, generic marketing just to save a buck. And then they turn around and expect us to believe in their product?

Let’s be real: it shows. We notice when a brand stops trying. We see when the designs feel lifeless, when the words feel hollow, when the experience feels robotic.

There’s something fundamentally broken in this equation. You want our loyalty, our money, our trust—yet you won’t invest in people to create the kind of experience that earns that loyalty. You don’t want to pay real creatives to market your brand, but you still expect us to be emotionally connected to it?

We get that AI has a place. It can be helpful, supportive, and even impressive at times. But when it becomes the replacement for human connection, creativity, and craft—it becomes a problem.

Because what makes something truly great isn’t how fast or cheap it was made. It’s the effort behind it. The passion. The person.

So, to the companies choosing shortcuts over substance: we see you. And we’re not impressed.

And as someone actively looking for work in this environment, I’ve felt the impact firsthand. I’ve applied to hundreds of jobs—each with a carefully tailored cover letter, each with a resume reworked to match exactly what the company was asking for. I’ve spent hours researching company values, studying past projects, and crafting thoughtful applications to show that I actually care. But what do we get in return? A soulless, AI-generated rejection email—sometimes sent within minutes—sometimes even with placeholder text still in it. It’s insulting. The same companies asking us to prove our passion, dedication, and attention to detail can't even be bothered to proofread the template they’re rejecting us with. The imbalance is staggering. We’re expected to show up as perfect, polished humans—and they respond like they didn’t even try.